f t 9 !

The National Diaper Bank Network, Too Small to Fail, and Penguin Young Readers Partner to Distribute 25,000 Children’s Books and Early Literacy Resources to Families through Diaper Banks for Mother’s Day

NEW HAVEN, May 9, 2018 The National Diaper Bank Network (NDBN), Too Small to Fail and Penguin Young Readers are teaming up to provide 25,000 children’s books—along with diapers— to families in need through their “Diaper Time is Talk Time” initiative. The bundles of books and diapers will be distributed to families in celebration of Mother’s Day. This effort is part of a broader partnership that launched two years ago to promote early literacy through diaper banks across the country. To date, the partners have distributed 100,000 books, bundled with diapers, to underserved children and families.

More than 30 NDBN-member diaper bank programs in 20 states are distributing the 25,0000 children’s books donated by Penguin Young Readers, along with “Diaper Time is Talk Time” parent tip sheets, to recipient families in conjunction with the regular supply of donated diapers they receive from the diaper bank. Participating diaper banks for this book distribution are located in Alabama, Connecticut, Delaware, Washington DC, Illinois, Indiana, Iowa, Kansas, Maine, Maryland, Massachusetts, Mississippi, Missouri, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Dakota, and Tennessee. Diaper banks provide diapers to the one in three U.S. families who experience “diaper need"—the lack of enough diapers to keep a baby or toddler clean, dry and healthy. 

The partnership highlights the critical role parents play in supporting their young children’s early brain and language development, and provides families with tools and resources to engage in language-rich activities with young children starting at birth. “Diaper Time is Talk Time” provides parents and caregivers with tips and information on how simple daily interactions – like singing songs during diaper changing time, reading books, or sharing back-and-forth conversations at the grocery store – can boost young children’s early brain development, helping to prepare them for success in school and beyond.

Too Small to Fail, an initiative of the Clinton Foundation, created the parent tip sheet and ”Diaper time is talk time” themed poster that are being distributed to parents, and Penguin Young Readers provided the generous donation of children’s books written by renowned children’s authors. Book titles include Extraordinary Jane by Hannah Harrison, The Nonsense Show by Eric Carle, A Little Stuck by Oliver Jeffers, and The Crayons’ Book of Numbers by Drew Daywalt and Oliver Jeffers. 

"We believe small things impact big things," said NDBN CEO Joanne Goldblum. "Seemingly small everyday interactions, be it changing a diaper or reading a picture book, can make for fun and engaging moments between a parent and their baby."  

"In honor of Moms everywhere, we’re so pleased to deliver materials to help children develop a lifelong love for reading, and to help parents turn daily moments like diaper time into meaningful opportunities to talk, sing, and bond with their children," said Jane Park Woo, Deputy Director of Too Small to Fail.  

"At Penguin Young Readers we believe every child deserves books," said Stephanie Sabol, Executive Director of Business Development at Penguin Young Readers. "We are thrilled to donate these books and hope they inspire families to make reading a part of their daily lives."

To find a local NDBN member diaper bank program, please visit www.diaperbanknetwork.org. For access information and resources related to the “Diaper Time is Talk Time” initiative, please visit www.diaperbanknetwork.org/diapertimetalktime.


About Too Small to Fail

Too Small to Fail, an early childhood initiative of the Clinton Foundation, promotes the importance of early brain and language development and supports parents with tools to talk, read, and sing with their young children from birth. Today, almost 60 percent of children in the United States start kindergarten unprepared, lagging behind their peers in critical language and reading skills. Through partnerships with pediatricians, hospitals, faith-based leaders, community-based organizations, businesses, entertainment industry leaders, and others, Too Small to Fail is meeting parents where they are to help them prepare their children for success in school and beyond. Whether at the pediatrician’s office or the playground, Too Small to Fail aims to make small moments big by creating opportunities for meaningful interactions anytime, anywhere. Learn more at www.toosmall.org. Find resources for parents and caregivers at talkingisteaching.org or on Facebook (www.facebook.com/2smalltofail), Twitter (@2SmalltoFail), and Instagram (www.instagram.com/2smalltofail). 

About the National Diaper Bank Network

The National Diaper Bank Network (NDBN) is a nationwide nonprofit dedicated to eliminating diaper need in America, by leading a national movement to help meet the basic needs of all babies and their families…including access to clean, dry diapers and other material goods. Founded in 2011 with the support of Huggies®, the network raises national awareness of diaper need (#DiaperNeed) and supports the development and expansion of diaper banks in communities throughout the country. Its active membership includes more than 200 diaper banks, diaper pantries, and food banks located in 47 U.S. states and the District of Columbia. More information on NDBN and diaper need is available at www.nationaldiaperbanknetwork.org, and on Twitter (@DiaperNetwork) and Facebook (facebook.com/NationalDiaperBankNetwork).

About Penguin Young Readers

Penguin Young Readers Group is one of the leading children's book publishers in the United States. The company owns a wide range of imprints and trademarks including Dial Books, Dutton, Grosset & Dunlap, Kathy Dawson Books, Nancy Paulsen Books, Penguin Workshop, Philomel, Puffin, G. P. Putnam’s Sons, Viking, Razorbill, Speak, and Frederick Warne. These imprints are home to such award-winning, New York Times- bestselling authors as, Laurie Halse Anderson, Judy Blume, Jan Brett, Eric Carle, Ally Condie, Roald Dahl, Tomie dePaola, Sarah Dessen, Anna Dewdney, John Flanagan, John Green, Oliver Jeffers, Marie Lu, Mike Lupica, Richelle Mead, Richard Peck, Ruta Sepetys, Jacqueline Woodson and dozens of other popular authors. Penguin Young Readers Group is also the proud publisher of perennial brand franchises such as the Nancy Drew and Hardy Boys series, Peter Rabbit, Spot, the Classic Winnie the Pooh, The Very Hungry Caterpillar, Madeline, Mad Libs, the Rangers Apprentice, Skippyjon Jones, Who Was?, and Flower Fairies among many others. Penguin Young Readers Group is a division of Penguin Group LLC, a Penguin Random House company.